CHEER UP LUV
UK-based platform dedicated to ending gender-based violence, discrimination and bias through education,
art and storytelling 📸 🎨🪧 📣
UK-based platform dedicated to ending gender-based violence, discrimination and bias through education,
art and storytelling 📸 🎨🪧 📣
Cheer Up Luv is spearheaded by Eliza Hatch, an award-winning feminist photographer, educator, speaker and curator. Eliza has spent the last 9 years working to highlight the voices of sexual assault survivors, break down taboos around sexual assault and drive awareness of society's misogyny problem.
By helping to dismantle misogyny and sexism through activism, education and public awareness, Cheer Up Luv's fundamental mission is to reshape societal behaviours and prevent violence against women & girls.
Eliza’s talks and workshops highlight the prevalence of misogyny in today’s society and how we each can create positive individual impact, drawing on her experience as a youth facilitator, communications lecturer and running the Cheer Up Luv platform.
Eliza has hosted talks and lectures for Nicer Tuesdays, Cambridge University, Rape Crisis South London, Soho House, TEDx, Today at Apple, V&A, Nowness, The Equality Trust, Solace Women’s Aid, Refuge and more.
Initially launching Cheer up Luv as a photo series, Eliza has developed the platform to become a leading source of anti-sexist education, with a social audience of 220K+ across Instagram and TikTok, and successful collaborations with the world’s leading charities, businesses and initiatives working towards gender equality.
Eliza has photographed campaigns for Glamour, The Guardian, Huck, Crack, The United Nations, Nike, Plan UK and Our Streets Now - winning a Webby award for her work in Sri Lanka for her "Don't Look Away" campaign with the United Nations.
Advocacy is a cornerstone of Eliza's work, serving as a driving force for creating meaningful change. By using her voice and influence, Eliza amplifies the concerns of marginalised communities, challenges systemic inequalities, and pushes for reforms that have a tangible impact.
Eliza recently worked with Cosmopolitan to lobby Parliament to decriminalise abortion, worked with Rape Crisis, Refuge and has worked as an ambassador for Theirworld. She is also a youth facilitator for Our Streets Now, an organisation that trains schools and institutions on preventing sexual harassment.
Watch Cheer Up Luv's music video debut, co-directing girli's new song "Slap On The Wrist"
Announcing one of Cheer Up Luv's most exciting collaborations to date! Towards the end of 2025, Eliza was asked to co-direct the music video for girli's new single "Slap On The Wrist".
The music video concept is based on the Cheer Up Luv photo series, with every location and time of day in the video representing a real story. The song is a rallying battlecry against the unfairness of the criminal justice system, and how perpetrators rarely ever experience the consequence of their actions, while survivors have to deal with them for the rest of their lives.
All scenes in the video are played by actors and represent real survivor testimonies - which were collected anonymously via the Cheer Up Luv platform.
Check out Cheer Up Luv's latest photography series and article written for Glamour Magazine investigating misogyny in the music industry.👇
INTRODUCING… ✨ Cheer Up Luv Talks ✨
Cheer Up Luv Talks launched in 2025 as the first in a series of talks exploring pressing issues affecting women, girls and the queer community.
The first panel focused on misogyny in music, inspired by Eliza’s recent photo and interview project with Glamour UK, and featured incredible insights from Mica Sefia, Eve Horne, Moonchild Sanelly & Lucy Morgan.
The talks aim to not only spotlight challenges but also explore solutions, inspire action, and put pressure on those with power to make change. Each talk will bring together different experts and topics impacting women, from financial and tech literacy, to healthcare, to education to continue the conversation, in different locations. Keep an eye out for the next event by signing up below!
2025 was a BUSY year for Cheer Up Luv, with a jam-packed Women's History Month includeding: a visit to 10 Downing Street, an interview with Minister Jess Phillips, a roundtable at The Houses of Parliament, an IWD panel at Soho House and taking part in a panel at Apple. Click below to find out more.👇
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Eliza Hatch was nominated in 2025 as Changemaker of the year at the ITV bCreator™ awards!
Want to have a look at some of Eliza's past campaigns?
Click the images below to find out more
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